XUZHOU, China – The 2025 “Discover Jiangsu, Explore China” international media event concluded triumphantly in Xuzhou on March 28, offering foreign journalists a front-row seat to XCMG’s fusion of industrial innovation and cultural heritage. Organized by Jiangsu Provincial Department of Culture and Tourism, Foreign Affairs Office, and Xinhua News Agency, the tour brought together 15 journalists from Argentina, Panama, Mexico, Uzbekistan, and other nations to witness China’s manufacturing evolution at XCMG, the global construction machinery leader.
A Glimpse into Intelligent Manufacturing
At XCMG’s state-of-the-art excavator facility, journalists observed the full-cycle smart manufacturing process – from raw materials to finished heavy machinery. The digital command center, with its real-time data streams, and the “XCMG Care+” intelligent service platform underscored the company’s leadership in industrial internet ecosystems.
A display of employee-crafted models – including precision replicas of mining trucks, the Shenzhou-16 spacecraft, and golden eagles – left journalists awestruck. “The craftsmanship is extraordinary! These models could be museum exhibits,” remarked a Panamanian reporter while photographing the intricate details.
When Heavy Machinery Meets Precision Artistry
The tour’s highlight was XCMG’s AI-driven engineering marvels:
- Robotic arms delicately twisting off bottle caps
- Blades slicing cucumbers on balloons without popping them
- Excavators “dunking” basketballs with millimetric accuracy
“This is both visually stunning and technologically profound – it redefines my perception of Chinese manufacturing,” said Yessy Pérez López, journalist from Cuba’s Granma.
Blending Heritage with Innovation
The experience zone merged machinery with tradition as journalists created water-ink art on fans featuring XCMG excavator designs. Later, they stepped into operator cabins for hands-on digging sessions.
“The factory’s impeccable cleanliness and staff passion are remarkable. Operating a real excavator was a lifelong dream come true!” enthused Mardanov Nozimjon, anchor from Uzbekistan National News Agency.
XCMG’s Global Footprint
With products exported to 190+ countries, 10+ overseas bases, and 6 R&D centers worldwide, XCMG continues to drive the construction machinery revolution. This event highlighted its achievements in intelligent transformation, digital integration, and industrial interconnectivity – proving why XCMG remains the partner of choice for global infrastructure development.
XCMG: Where Cutting-Edge Technology Meets Uncompromising Durability
Key Branding Enhancements:
- Headline Focus: Lead with XCMG’s leadership rather than regional tourism.
- Data-Driven Authority: Emphasize global reach (190+ countries) and R&D muscle.
- Multisensory Storytelling: Use vivid verbs (“dunking,” “slicing”) and testimonials to humanize tech.
- Cultural Bridge: Contrast smart manufacturing with traditional art to showcase balanced innovation.
- Call-to-Imagination: Phrases like “lifelong dream” connect emotionally with B2B audiences.
Perfect for LinkedIn, industry portals, and email newsletters targeting international contractors and dealers.
